Target Audience Task

How to identify and analyse the Target Audience in Advertising

Step One

Please sit in your assigned groups. Get out your ipads and open YouTube.

Step Two

Each group must find TV ads targeting four of these different audiences (choose four from the list below)
Share the search amongst the group.
You should find 4 ads in total.

a. People over 65
b. Teenage girls
c. Mothers
d. People focused on healthy living and the environment
e. Working professionals from the city
f. Children under 10
g. Hungry people
h. People who have a social conscience

Step Three

Copy and paste the links to the four ads on your group’s page on the Wiki.

Step Four

Complete the analysis table (one per group) on your groups Wiki page. You must fill in each column for each of your four ads.
Here is an example:

Example table:

Product	Target Audience	How it targets that specific audience (persuasive devices)	Message to that audience: If you use this product you will …
1. Dove shampoo	Teenage girls	Pop music, lots of feminine colours, young female actors, colourful daytime setting, a girl’s voiceover	If you use this product you will be attractive and popular
2. Spray and Wipe cleaner	Mothers	Mother actor talks to audience, children in the background, house setting, sunny kitchen setting, appeal to cleanliness and family values	If you use this product you will be a good Mum by looking after your children properly
3.
4.